13 September, 2017
The iPhone 8 and 8 Plus, featuring glass rears and wireless charging for the first time were also announced, alongside a mobile signal enabled Apple Watch and a 4K resolution supporting Apple TV.
AT&T, Sprint, T-Mobile and Verizon will offer cellular Apple Watch Series 3 devices in the US, with availability beginning September 22. That's how they positioned the manufacturer. The company's smartwatch, which Apple COO Jeff Williams says is the most used heart rate monitor in the world, will now show your heart rate on the Apple Watch's face, so you can view it at a glance when you raise your wrist.
WatchOS 4, the software powering the device, will be available to all Apple Watch users from 19 September. According to Apple, Watch Series 3 will have up to 18 hours of battery life. Apple doesn't divulge its actual numbers for Apple Watch, but Tim Cook said this sales over the past quarter were up 50% over the same period a year ago, so there's definite momentum.
Correction: Telus and Bell have informed MobileSyrup that the Apple Watch Series 3 will only be coming to Bell by September 22nd. He said the company's engineers worked to ensure that adding cellular to Apple Watch didn't increase the gadget's physical size.
This means the Apple Watch now beats the likes of Rolex and Fossil in the sales charts.
Apple has revealed its trio of new iPhone handsets, including the special edition iPhone X, which is the most expensive phone the tech giant has ever made.
The Apple Watch Series 2 came in a number of versions, such as Aluminium, Stainless Steel and Hermes. The Series 1 remains available at a lower cost at $249.
You can check out these Apple watchOS 4 update features in more detail in this roundup detailing the new features that Apple announced earlier this year.
WatchOS 4 will also feature an improved smart activity tracker, a redesigned workout app and music experience, and new swimmer features.
Let us know what you think of the new LTE watches below!
Steve Jobs Theater itself is of great interest to Apple enthusiasts. Despite this, Macworld point out that Apple does not have a regular launch pattern for the Watch since there have only been two generations.