YouTube TV and Major League Baseball will also give a few lucky fans the chance of a lifetime to experience the World Series in-person as a VIP including behind-the-scenes access and an opportunity to be highlighted during the FOX national broadcast.
YouTube TV is taking its first steps toward marketing its streaming TV service to a much wider audience by signing on as presenting sponsor for and running ads during the World Series.
Already the most popular online video site for free music, news and entertainment, YouTube has targeted sports fans with its live service, which includes about 40 channels. Until YouTube TV, the company had not offered any sporting events and will use the World Series to combat the stigma that viewers need a traditional cable package to watch their favorite sports.
YouTube TV added 12 more markets to its availability list last month. The campaign will promote its new skinny bundle package YouTube TV. Originally available in just five markets, YouTube TV is accessible in 49 of the country’s top 50 markets, covering two-thirds of all TV viewers.
YouTube and Major League Baseball presumably both see something to gain from this partnership. That’s the oldest of the four major USA sports leagues.
“When you look at the jewel events, our goal is to make sure our fans, regardless of where they are, what device they’re on, are able to engage with our content”, said Noah Garden, MLB’s executive vice president for business.
In addition to YouTube TV, deals for presenting sponsorships were made with Camping World for the American League and National League Championship Series.
Major League Baseball said its engagement and content strategy on YouTube has generated over 1 billion views this year, adding that it aims to “reach fans wherever they are”.
As part of the partnership, YouTube TV will serve as the presenting sponsor of the 2017 World Series with a variety of national TV spots and on-air call-outs on FOX during each game, branding across MLB’s digital properties and official social media accounts, as well as in-stadium promotion.