The ad, which shows a woman changing from black to white after using a Dove product, has sparked outrage and accusations of racism.

Dove has apologised after publishing an ad on its Facebook page on Saturday (7 October) in which it showed a black woman turning white after using its lotion.

The Facebook campaign has now been removed, but Nay the mua, an American makeup artist, saw the photos come up on her feed and shared them with her followers.

Previously, it ran an advertisement showing women of different colour that created the suggestion white women were clear than balck women.

Beauty company, Dove, has apologized on Facebook and Twitter over an image they posted that some people have called racist.

Some pointed to other questionable Dove marketing, like a self-tan moisturizer for “normal to dark skin“, which got the brand in trouble in 2012, and again in 2015.

A lot of people did not accept their apology though, tagging it too offensive, especially seeing as this is not the first time the brand is doing this.

“I think they meant it’s for all skin went from black to white to another race”, said one Facebook user.

Newsbeat has contacted Dove for further comment, but the brand is yet to reply.