Yes, that means that 1080p phone streaming (and any streaming higher than 1080p) is off the table regardless of how much you’re willing to pay.

Verizon’s unlimited plan had cost $80 for one line.

As before, the Go Unlimited plan will offer users unlimited 4G LTE data, but the new plan comes with the caveat that users can face reduced speeds any time there is network congestion rather than after a usage cap.

If Verizon customers want to keep their video streaming at the 720p HD resolution, like the current $80 per-month plan they have now, they’ll have to step up to Verizon’s new “Beyond Unlimited” plan, which costs $85 per month. Because there is no way to turn off throttling, it will now be impossible for anyone on Verizon’s network to watch video in 1080p or 4K resolution on a smartphone.

Even worse, mobile hotspot speed is limited to 600kbps. Calling and messaging to Canada and Mexico are also added to the Beyond Unlimited plan, but it is fairly unlikely that this will be the main attraction. The higher-priced plan, with videos at 720p on phones and 1080p on tablets, will only limit speeds during peak traffic after the customer has exceeded 22 gigabytes of data during the month. Verizon says, “We’re doing this to ensure all customers have a great experience on our network since there is no visible difference in quality on a smartphone or tablet when video is shown at higher resolutions (than 720p on phones and 1080p on tablets)”. The wireless network will start throttling video streaming resolution to as low as 480p tomorrow, August 23, for customers of its new unlimited data plans, Ars Technica reports.

For postpaid customers, the 480p limit thus applies only to people on the new $75 unlimited plan. Customers who purchase any Verizon limited plan in the future will see the same restrictions. Mobile hotspot receives 10GB of high speed data or 15GB with a two year contract.

Business Unlimited: Price varies. Feeling the competition hot on its heels, Verizon jumped back into the unlimited game this year. T-Mobile CEO John Legere also claimed that the Verizon and AT&T networks “seem to be choking after we forced them to go unlimited“. “Our network has never been stronger”, Klein said. However, even those older plans will be subject to the same throttling as new customers, so the only reason to hold on is to save money over the Beyond Unlimited plan.

I just tested Verizon’s claim on a YouTube video playing on my iPhone 6s Plus (which has a 1080p screen), and I can attest that there is a slight noticeable difference between 480p and 720p, with 480p being slightly less sharp.

While the advocacy group Free Press called shenanigans on Verizon’s test of this program and asked the FCC to investigate, odds are it’s not actually going to be considered a net neutrality violation.