Publix and Wegmans tied for first place in a consumer study of more than 12,700 shoppers conducted by Market Force.
Customer insights firm Market Force Information published its annual grocery list Tuesday and while Wegman’s remained at the top spot, the chain will soon have a similarly beloved store to compete with in Fredericksburg.
California-based Trader Joe’s was next with a 76, followed by Texas-based HEB Grocery Co.
The top three only differ by the most granular of margins as first through third is separated by just one percent. “Trader Joe’s has not gone backwards on service”. They also ranked highest for specialty department service and was a close second to Trader Joe’s for cashier courtesy.
Customers said they liked Publix because the chain makes it easy to find items and has clean stores and fast checkout lines. Harris Teeter, Hy-Vee, ALDI and H-E-B all fared well in the rankings, while Walmart landed at the bottom in all categories but one. Almost double the percentage of customers tried choosing groceries online and simply picking them up in the store and an overwhelming 77 percent were more than satisfied.
The study surveyed over 12,700 shoppers in a cross-section of four USA census regions.