The Tesla Model 3 is supposed to make or break Tesla, and it’s supposed to go into production in just three months.

Not too long after the first photos of a Tesla Model 3 in the wild surfaced online, an eagle-eyed Tesla enthusiast managed to capture the first video of a Model 3 release candidate out in the wild. “This is not true”.

The arrival of the Tesla Model 3 at the end of the year should only increase the confidence of investors, the entry-level model proposed at around 35,000 € already being pre-ordered by almost 400,000 people. Its front profile is in line with the Model X and the facelifted Model S, with no grille as such.

Although most specifications for the Model 3 remain unknown – including what optional upgrades will be available – Sullins claims standard versions of the vehicle will be very rare among the first to leave the production line. It has a 5-star safety rating and will continue to be our flagship Model with more range, more acceleration, more power, more passenger and cargo room, more displays (“two”) and more customization choices. “Our higher priced premium models still include the most advanced technology and the best driving experience we have to offer”. If the company has enough demand for current models, especially the Model S, that it can not physically meet, why the blog post to remind everyone why the vehicle is so great? It gets a clean layout with no instrument cluster: there is just one large screen which is horizontally placed (vertically placed in the Model S) in the centre.

So, what does this leave for the Model 3?

Ben Sullins of the popular Teslanomics YouTube channel analyzed data submitted by 8,000 Model 3 reservation holders and found that the total price people are willing to spend on the auto varies greatly by country. Ultimately, the biggest value proposition for the Model 3 is its more affordable price tag.

What Johnson is describing as a “lack of industrial rigor” is actually Tesla’s different approach to self-driving.

When it comes to safety, however, Tesla won’t be compromising.

The latest update is supported by the cars second-generation hardware suite that has been integrated into production vehicles since last October. China is where most new battery manufacturing capacity is planned and yet, the entire output of all the new planned factories is about equal to Tesla’s planned production of 150 GWh at Gigafactory 1. The brand has indeed announced an incredible sales growth of around 69%. In 2016, Model S deliveries increased only 1% compared to 2015. First Manhattan Co. now owns 890 shares of the electric vehicle producer’s stock worth $181,000 after buying an additional 302 shares during the last quarter. The company is already said to have received over 4 lakh bookings for the Model 3 from around the world. Tesla intends to begin Model 3 production in July.