14 September, 2017
A new Gap campaign focusing on bridging cultural divides has enlisted the help of Cher and Future to illustrate their message. While both artists sit on polar opposite sides of the musical spectrum, the two have recently linked up for Gap's new ad campaign. "I love the idea of "Meet Me in the Gap" because it's easy to have common ground if you are really open and curious to people from different cultures", Cher said in a statement.
In a video directed by the big-time Director X, the musicians "meet in the gap", to collaborate on a one-of-a-kind cover of "Everyday People", originally by Sly and the Family Stone, each bringing their own signature style to the 1969 hit.
"When Gap said they wanted to team me up with a young artist I knew it would be really lovely, '" Cher told them about working with Future."We had a blast together".
In addition, Future Hendrix discusses what it's been like working with Cher on the ad and how he's taken advantage of being in the presence of a music legend. In a separate interview with People, Future echoed the same sentiments and praised the singer as "a true performer and a legend". "They have something for every age, every person in a family".
Future later revealed that being in the ad is part of a family legacy at this point considering his son was featured in a Gap campaign earlier this year.
Also, check out photos from the campaign below and on the flip.
"As a brand, our heritage is rooted in being a beacon of hope and optimism while also bringing people together", said Gap chief marketing officer Craig Brommers.