Startup Juicero Shutters Operations and Plans to Seek a Buyer

MarketWatch
MarketWatch
Author

01 September, 2017

And as Bloomberg demonstrated in an article that certainly played a part in Juicero's demise, this complex machine doesn't squeeze out its pre-packaged bags of juice much better than a human can using their bare hands.

Juicero's CEO Jeff Dunn defended his business and offered refunds for any unhappy customers.

This after Juicero said in July that it was cutting staff and looking at ways to drop the price of its $399 juice-extractor (originally $699) and $7 juice packs to a more affordable level.

It appears that the measures of Juicero's strategic shift were not enough, though. If you have an active Pack subscription, you will receive your final delivery next week (week of September 4th). On its website, the company explained to customers it had tried to develop a manufacturing and distribution system that would result in lower costs to consumers.

"During this process, it became clear that creating an effective manufacturing and distribution system for a nationwide customer base requires infrastructure that we can not achieve on our own as a standalone business", the company said. "It became clear that creating an effective manufacturing and distribution system for a nationwide customer base requires infrastructure that we can not achieve on our own as a standalone business", the San Francisco-based company said.


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