13 September, 2017
Westbrook already an off-court lifestyle-geared signature shoe called the Westbrook 0.1 and Westbrook 0.2, which was met with lukewarm reception. Westbrook agreed to a 10-year extension with Nike's Jordan Brand that could be the most lucrative endorsement ever for a Jordan Brand athlete, ESPN's Nick DePaula reports.
Westbrook's season was so spectacular, Jordan himself sent the all-star point guard a note congratulating him on his season and giving him more motivation to win a championship.
GQ: Players have worn crazier things on the court, Russ.
It remains to be seen as to what Westbrook's new line of sneakers will resemble but this is huge news in the sneaker industry.
Historiycally, Jordan Brand's biggest struggle is that only the retro products are profitable. As the two sides look to continue their partnership beyond the prime of his career, the deal also includes a rare "ambassador clause", providing Westbrook with appearance opportunities and additional Jordan Brand legacy potential even after he retires from the National Basketball Association.
Westbrook won the 2017 MVP while playing in a hybird Air Jordan 30.5-the upper of the XXXI and the midsole and outsole of the XXX.
All summer OKC Thunder fans have patiently waited for Russell Westbrook to sign his extension contract.
The accomplished athlete is the face of Jordan Brand's initiatives to promote the Air Jordan XXXII, which arrives in stores on September 23. After acquiring All-Star forward Paul George via trade, Russell Westbrook and the Oklahoma City Thunder are expected to compete for a Top-4 seed in the taxing Western Conference.
This is not the only extension possibility that was part of Westbrook's summer. He still has a five-year, $207 million extension on the table from his team. Especially now that he has firmly taken over the reigns of the Thunder as it's leader.