02 September, 2017
The streaming device company on Friday filed for an initial public offering.
XAutoplay: On | OffThe company listed in a filing an initial offering size of $100 million, which it said is a placeholder used to calculate fees and will probably change. Last year, it lost almost $43 million on $399 million in revenue.
"Over time, I believe that streaming will allow consumers on-demand access to every movie and TV show ever made as well as brand new categories of short form videos and specialty content", said Roku CEO Anthony Wood in the filing.
Roku is betting that viewers will continue to stream TV.
Roku did not immediately respond to TheWrap's request for comment. The company said its growth strategy is to increase the number of active accounts and the amount of money it makes per user.
Analyst Parks Associates announced just a couple of weeks ago that according to its estimates, Roku is increasing its lead in the streaming media player landscape, now accounting for 37 percent of streaming media players.
Like many young tech companies, Roku is still unprofitable.
Roku was an early mover in what is now a crowded market of home devices and streaming tools.