13 September, 2017
If you like the way Joanna Gaines decorates the fixer uppers on her and husband Chip's popular HGTV show, the two are partnering up with Target for an exclusive new line of products for the home.
The new line, Hearth & Hand with Magnolia, will be available at Target stores and online starting November 5. They're remaining mum on exactly what products look like for now, but there are going to be more than 300 to ogle: tabletop pieces, home décor, and gifts. Meaning new items will be produced each season, thus raising your chances of actually being able to score something from the line (a feat that hasn't always been so easy with some of Target's previous collaborations).
Chip Gaines made the announcement in his blog Tuesday afternoon. All items will range in price from $0.99-$129.99, with the majority costing under $30. Joanna Gaines has been working with Target's design team to make what he called "functional and handsome basics".
"Despite our initial insecurities about partnering with a large retailer, Target has exceeded our expectations every step of the way", Chip Gaines said.
"Until now, the pieces Jo has designed through Magnolia Home have been the fundamental elements that help to create a home you're insane in love with", Chip said in a Magnolia Market blog post.
We can't wait for their new brand to hit Target!
The duo has expanded its Waco-based businesses to employ well over 500 people.