13 September, 2017
The billboard is the brainchild of Chargers fan Joseph Macrae, who raised over $10,000 for the project with a GoFundMe campaign aimed at holding the National Football League and team owners accountable for relocating franchises away from longtime supporters.
Joseph Macrae, a dedicated supporter of the once-San Diego Chargers, chose to find an avenue that would adequately express the anger of fans in his situation.
One of those messages says "No Freaking Loyalty" and shows a picture of NFL Commissioner Roger Goodell. This is your chance'.
All three franchises chose to re-locate to new markets after failing to secure public funding for new stadiums. This is for Oakland fans and St. Louis fans as well.
Macrae said some of the images he paid for will also include messages for St. Louis Rams and Oakland Raiders fans, who have or will watch their teams relocate.
The Chargers will play at the StubHub Center in Carson City, California before moving into a new stadium in Los Angeles in 2020.
Macrae said he was born and raised in San Diego and didn't miss a Chargers game in 25 years.
Joseph MacRae did not plan to release images of his anti-NFL billboard until Sunday.
The different messages will appear on the billboards for the next three weeks, where are located less than two miles from the Stubhub Center. Fans heading to the game will likely see this billboard slamming the NFL. The NFL doesn't care about us at all. He created a GoFundMe campaign in May 2017 with the goal of helping the fans of San Diego, St. Louis and Oakland to "cope with the loss of their respective teams" by creating billboards.
Most of the donations have been around $5, but a half dozen have actually been over $200. It will be up, at Main Street at the 405 freeway, for Sunday's regular-season home opener against the Miami Dolphins.