14 September, 2017
He's figured out how to do things his way.
The move shows how serious Facebook is getting about its streaming video content, as the massive cash grab for video ad dollars continues to gain momentum.
And now Lynch let cameras follow him around for his own reality show, called "No Script".
Time Warner's Bleacher Report tells Reuters that Facebook is spending "millions of dollars" to secure No Script, a reality TV show that revolves around Oakland Raiders running back Marshawn Lynch. It's not known exactly how much money Facebook paid for the content.
The show will launch later in September, with eight short (10 to 15 minutes) episodes covering Lynch's "antics" - the first has him learning to drive a race auto until he ruins the tires. "People are going to spend more time on Facebook because of it". In the series, Marshawn Lynch is filmed as he lives out fun experiences, like driving a race vehicle wild until it burns out its tires.
In a deal similar to others, Facebook retains exclusive rights to the show for a period of time, Brown said, declining to elaborate on the exclusivity window.