Ex-Google Employees Threaten Mom-And-Pop Bodegas With New Startup

Getty images
Getty images
Author

13 September, 2017

A pair of former Googlers want to end the local bodega by replacing it with a box full of random shit and a corresponding app to access it... they're calling their creation 'Bodega'.

"The vision here is much bigger than the box itself", McDonald told Fast Company. So, naturally, a pair of Silicon Valley goobers have taken it upon themselves to really put a nail in the coffin of the only attractive thing left in this world with a flashy new concept called, get this, Bodega. Cameras in the vending machine will monitor what you pick up from the pantry box and the app will then be charged for the goods taken, thus preventing the issue of someone using the app to open the box and take whatever they want without paying for it.

"Eventually, centralized shopping locations won't be necessary, because there will be 100,000 Bodegas spread out, with one always 100 feet away from you", Paul McDonald, a previous Google product manager and co-founder of Bodega, along with Ashwath Rajan, told Fast Company. Garcia is now chairman of all state chambers nationally, including Puerto Rico, for which he represents thousands of bodega owners and other Latino businesses. "To compete with bodegas and also use the "bodega" name is unbelievably disrespectful.".

After Muslims were detained in airports throughout the country, New York City's Yemeni bodega owners closed their shops to protest.

To be fair, featuring two tech bros sucking their own dicks at the prospect of "disrupting" the economy by pretending to invent something that already exists and throwing in an added dash of cultural appropriation is essentially shooting fish in a barrel. They're going out of business, Garcia said, because of costs including rent, licenses, insurance and fines and the juggling of business mandates, inspections and so on. For every person whose life is simplified by, say, email or an automated phone system, there's an employee who can't just unplug because, thanks to electronic correspondence, you're never out of reach, or, in the case of the latter, you have one less call center employee. "My grandfather must be rolling over in his grave right now. The intention was to support immigrants".

Of course, it isn't just the Latino community that benefits from bodegas and corner stores. They're cultural institutions, Garcia said, and he promised that he will work to ensure that the Bodega boxes do not come into NY. "We did surveys in the Latin American community to understand if they felt the name was a misappropriation of that term or had negative connotations, and 97% said 'no.' It's a simple name and I think it works". None are in NY yet, but the founders said they plan to go national soon. Many took to Twitter to air their grievances about the Bodega box concept and show their support for their local bodega.


More news


  • Stephens beats Williams to reach US Open final

    Stephens beats Williams to reach US Open final

    Vandeweghe advanced to her second major semifinal this year, having also reached the final four in the Australian Open in January. Williams, the eldest is unusually poorly served and committed 51 unforced error that cost her a place in the final.
    10000 evacuated from Moscow public spaces over bomb threats

    10000 evacuated from Moscow public spaces over bomb threats

    Many were city halls, schools and other official buildings, according to local news reports. In Siberia, an airport in Abakan was among 19 buildings to receive anonymous bomb threats.
    United Nations  backs new sanctions on North Korea

    United Nations backs new sanctions on North Korea

    The new measures include limiting North Korea's imports of petroleum products and banning textile exports. A single bitcoin is now worth more than $4,300, up from less then $1,000 at the start of the year.
  • Ederson in City squad for Feyenoord trip after Mane collision

    Ederson in City squad for Feyenoord trip after Mane collision

    DREAM TEAM COMEDY - Champions League teams go for a job interview. "Few times in your career do you get to play in front of an atmosphere like this".

    Long Term Growth review of Ross Stores, Inc. (NASDAQ:ROST)

    First American Bank decreased Time Warner Inc New (NYSE:TWX) stake by 3,908 shares to 20,222 valued at $1.95M in 2016Q4. On Wednesday, August 5 the stock rating was maintained by Citigroup with "Neutral". $493,883 worth of Ross Stores, Inc.
    Olivier Giroud: I was close to leaving Arsenal this summer

    Olivier Giroud: I was close to leaving Arsenal this summer

    He was reportedly set to sign for Nice before the deal broke down and he remains at Arsenal until January at the earliest.
  • Orthodox Lawmaker Resigns After Attending Gay Wedding

    Orthodox Lawmaker Resigns After Attending Gay Wedding

    Parts of Israel are liberal on LGBT rights, but homophobia is rife in parts of the country and among ultra-Orthodox communities. Israel does recognise same-sex couples who marry overseas and any other non-Orthodox weddings performed outside of the country.
    Welbeck at the double for first time in league for Arsenal

    Welbeck at the double for first time in league for Arsenal

    It looked to be a serious injury and Coquelin may be added to the list of injured players for Arsenal . Alexandre Lacazette scored the second goal on 28 minutes to give Arsenal 2-0 lead in the first half.
    Carbon monoxide from generator kills 1, hospitalizes 3 in Daytona Beach

    Carbon monoxide from generator kills 1, hospitalizes 3 in Daytona Beach

    Authorities said two people were found dead inside the home and one person was able to make it outside but collapsed and died. With millions of Floridians without power in the wake of Hurricane Irma , many have turned to generators to fill the gap.
  • Facebook to keep ads away from fake news, clickbait

    Facebook to keep ads away from fake news, clickbait

    New monetization eligibility standards make clear what is not permitted on Facebook - including clickbait and sensational content. If your content does not comply with these standards, we will notify you that we have removed the ads.
    Chilenos participaron en empate de Cruz Azul

    Chilenos participaron en empate de Cruz Azul

    Cruz Azul , por su parte es uno de dos invictos en el torneo pero con cinco empates y solo dos victorias en el Apertura 2017 . Mañana el líder Monterrey recibirá al Necaxa, quinto lugar, en uno de los partidos más esperados del fin de semana.
    Seven Arsenal stars to sit out Europa League opener

    Seven Arsenal stars to sit out Europa League opener

    Jack Wilshere is expected to start his first game for the club in over a year, while Alexis Sanchez could also play in a bid to boost his match fitness.