12 September, 2017
The Cupertino giant is apparently looking to expand the usefulness of its wearable into the field of medicine by determining if its Apple Watch's sensors can detect arrhythmias or abnormal heart rhythms.
Greg Marcus, a cardiac electrophysiologist at UCSF who was involved with the Cardiogram study, said Apple benefits from the real-time access to raw data from its heart rate sensor. For instance, there is this condition called atrial fibrillation that may not manifest external symptoms, but can actually increase the risk of blood clots, strokes and other serious problems.
Apple says its Watch will cost from $399 but the celluar model will only be compatible with EE in the UK. "We started working on the Apple Watch several years ago", the CEO said. If the Apple Watch proves effective as a tool for screening heart patients, it would propel it to a "must have", rather than "nice to have" device for many. You can also now set the Apple Watch to deliver heart rate notifications in the event you want to be informed of when you're hitting a certain level of workout or feeling a spike in stress. CNBC also reported that month that Apple has been in talks with developers, hospitals and other industry groups about bringing clinical data, such as detailed lab results and allergy lists, to its devices.
WatchOS 4, Apple's latest revision of the software for its smartwatches, will be available to the public on September 19.
Cook also confirmed that Apple is "extremely interested" in healthcare, which he sees as a "business opportunity" for the company.