12 September, 2017
They should also make the Apple TV a more capable gaming device.
The merging of on-demand and live TV through over-the-top boxes like Apple TV appear to be the future, and updated hardware is another chance for Apple to push forward.
Apple TV 4K will boast four times faster graphics thanks to its new A10X Fusion chip, the same as in the latest iPad Pro.
"Throughout the history of the TV, there's been a few key inflection points that have transformed the way we experience television", said Apple CEO Tim Cook in introducing the new Apple TV.
As for content, Apple says it's working on getting more local video services on the streaming box.
The third-generation, announced in March 2012, didn't change anything about the external design of the Apple TV but did bump up the internal specs slightly.
The new Apple TV is here, and it offers 4K support.
Info from config files confirms that the new Apple TV 4K will play 4K 2160p video with HDR support both HDR10 and Dolby Vision. But if Apple were to steal a good idea, one idea that might be worth stealing is Netflix, you know, that small streaming company that made $66 million and reached 100 million subscribers back in July.
The big news, however, is that Apple will finally be bringing in Amazon original content to the platform, something that had hitherto been absent. You can bet most blockbuster titles will be priced $29.99 (the going rate), albeit with Apple's iTunes Extras that include bonus materials such as deleted scenes and production featurettes.
Apple last updated the Apple TV in 2015, bringing along a more powerful processor and touch-sensitive remote with built-in Siri functionality.