04 August, 2017
It's an interesting time in the wearables market. Last year, at the end of Q2, Xiaomi had 15% of the wearable market. Fitbit has had to lay off 110 employees and is in the middle of proceeding with lawsuits filed against it. However, Apple has never been one to worry about market share, which has been a stance that has taken them far. During the first six months of 2017, the company believes 6.3 million units have now been sold. In the "others" section, sales rose to 11.7 million units from 9.5 million units during the second quarter.
During the April through June quarter, Apple trailed China's Xiaomi (3.7 million units sold) and Fitbit (3.4 million) in the wearables market.
Chinese technology giant Xiaomi has dethroned Fitbit and Apple as the world's largest wearable vendor, according to a recent report from research firm Strategy Analytics. The latest data from Strategy Analytics revealed that wearables shipments reached 21.6 million units in the April to June period, up 8 percent from the year-earlier figure of 20.0 million, driven by strong demand for low-priced fitness bands in China and premium smartwatches in the US. Xiaomi's Mi Band fitness trackers are wildly popular in China, due to their highly competitive pricing and rich features such as heart-rate monitors, step-counters and calendar alerts.
On the positive side, Cupertino sold 2.8 million Apple Watches during the company's recently completed third quarter of 2017. According to Cliff Raskind, Director at Strategy Analytics, Apple lost out to Xiaomi this past quarter because of a lack of presence in fitness tracking.
According to a research by Strategy Analytics on Thursday, global wearables shipments rose eight per cent annually from 20 million in second quarter previous year.
As for the other two, Strategy Analytics said reports that the next Apple Watch may include extended health tracking capabilities could help Apple reclaim the top spot.
Fitbit shipped 3.4 million wearables for 16 per cent marketshare worldwide in second quarter this year, nearly halving from 29 per cent a year ago.