30 August, 2017
Sonos is best known for its high-quality speaker systems that, while often more expensive than other products, provide a first-class multiroom audio experience. The new CEO of the company, Patrick Spence, previously stated in an internal memo that he was willing to work with "global leaders like Amazon, Google and (likely) Apple..."
An FCC filing has been unveiled that shows a "S13" Sonos product with "integrated voice control functionality", according to Dave Zatz.
Ever since Amazon launched the first Echo, people have been looking at Sonos - the biggest name in smart home speakers - and assuming that a competitor is coming. There's not too much else we can glean from the filing, but based on those references alone, we can assume that Sonos wants its smart speaker to offer more than one smart assistant platform.
And if that wasn't quite enough, the FCC filing also includes an image of a new UI, which prominently features a microphone icon.
How do you think Sonos will incorporate multiple AI assistants into one speaker? But jumping on the digital assistant bandwagon hasn't been easy, as the company's current integration with Amazon Alexa devices isn't exactly what you'd call straightforward. Let us know by leaving a comment below!