Facebook introduces a new video platform, Watch

Facebook introduces a new video platform, Watch
Facebook Introduces New 'Watch' Video Platform
Author

11 August, 2017

In an apparent bid to take on Google-owned YouTube, Facebook has rolled out "Watch" - a redesigned video platform for creators and publishers.

The company already has a Video tab in the app, only for the users in US and now the it has introduced a redesigned video tab to change the way we watch videos on social network. "Watch" will be available on mobile, on desktop and laptop and in our TV apps", Daniel Danker, Director of Product at Facebook wrote in a blog post on Wednesday. The feature began appearing for some users in U.S. on Thursday.Shows played on Watch, which can be live or recorded will follow a particular theme or a storyline and will available different categories like "Most Talked About" or "What's Making People Laugh" so that viewer can pick up show according to thier interests.

In May this year, Facebook reportedly brought on board several content creators like ATTN, Vox Media, BuzzFeed and Group Nine Media (which target mostly millennials) to produce shows for its upcoming video service. "Watch" will be initially rolled out to selected users in the U.S. This also renders a more personalised experience to the Watch.

In a blog post, Facebook said that creators will be able to make money by inserting ad breaks over time.

And the viral power of the compendium clip has not only drastically increased PAA's following - to the tune of an additional 1.4 million Facebook fans since the video went live last month, the company says - but it has also increased the visibility of featured creators.

The social media tycoon also features a total of 1.32 billion people on average who log onto Facebook daily active users (Facebook DAU) for June 2017, which represents a 17 percent increase year and 1.74 billion mobile active users (Mobile Facebook MAU) for December 2016 which is an increase of 21% year-over-year.

Watchlist feature of the tab will help users to easily follow their favorite shows.

The launch shows include blogger Nusseir Yassin's "Nas Daily", which includes videos together with his fans from around the world, and another hosted by author and motivational speaker Gabby Bernstein.

Business Insider reports that Watch is scheduled to roll out August 28 but only to a small number of people at first. And given that Facebook is closing in on almost two billion monthly users, it could provide publishers with a massive viewing audience. Watch is basically the redesigned Video tab which is already available to US users.


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