30 July, 2017
Apple Inc. said Thursday it will discontinue the iPod Shuffle and the iPod Nano, the last two music players in the company's lineup that can not play songs from its streaming service, Apple Music.
Apple has finally removed the 12 years old iPod nano from its official site for purchase which was released as a replacement to iPod mini.
The iPod product line still remains alive, though.
The Nano and Shuffle came out in 2005 as less expensive and smaller alternatives to Apple's standard iPod.
Two models of the iPod Touch will still be available, Apple said, starting at $199 with double the capacity they had before.
The trend toward streaming music services, including the launch of one by Apple, has made devices designed just for carrying digital tunes around less enticing for consumers.
According to Fortune, it is unclear if dwindling sales of the two products were part of the decision to discontinue, as Apple stopped announcing iPod sales two years ago and added them to the "Other Products" category of their financial reports. The advent of smartphones and iPhones caused the end of portable music players which were once considered phenomena.
Apple will continue selling the discontinued products in stores until stock runs out. Companies have been ending their loss-generating commodities and have started becoming diversified, for diversification also spreads the risk and increases the probability of making profits.